Tuesday, July 28, 2009
Apple is joining forces with the 4 major label groups on a new project codenamed "Cocktail". The idea behind Cocktail is to add features like full album art/booklets and liner notes that have been largely lost in digital music sales. They've been fairly vague about the details, but have hinted that there is more to it than just this. One would assume that if the model worked for the major labels, it could eventually reach out to indie labels and musicians.
I know I personally really miss the experience of listening to an album while I'm looking at the artwork, reading the lyrics and liner notes, but I also know I'm older than the demographic music retailers are generally most concerned with. Most younger music fans I talk to don't seem to care about these things so much. Do you think something like this would make people more likely to buy music? Does it appeal to you at all?