Trent Reznor has been in the news a lot recently, and regardless of how you feel about his viewpoint on the future of music marketing, at least he's trying some different things, which is more than can be said for most labels out there. True, just because it seems to be working for Reznor doesn't mean that it will for every artist, but hopefully just the discussion alone will act as a springboard for other ideas that might help lead professional musicians out of the dark spot many of them are in presently.
Reznor's latest experiment is a free app for Apple's iPhone and iPod Touch called NIN Access. The program will allow NIN fans to post and read messages, send photos, and find other NIN fans in their immediate area. Other features and downloads may also become available in the future, but the important thing here is that Reznor is using technology to create a community among his fans. Given the popularity of social network sites like MySpace and Facebook, I could see this really taking off, especially among younger fans.
The program is now available through the App Store on the iTunes music store.