So in my daily stroll through other music blogs today, I see Rudess is now endorsing some iPhone music program now. ENOUGH.
I get it. Rudess is an incredibly skilled musician. He can play things in his sleep that I could only dream of playing after months of practice. I respect that. I think the music he chooses to play, like most prog-rock, is unlistenable and a complete waste of his talent, but different strokes for different folks.
However... this guy endorses everything that makes a god damn sound. I don't understand what companies are hoping to acheive by having him give thumbs up to their products. After a certain point, do they not see how meaningless a Rudess endorsement is? He's like the opposite of Mikey from the Life Cereal commercials - he likes EVERYTHING.
Before Rudess, BT seemed to be the endorser of choice, and it got equally ridiculous. Paying a famous person to say your product is good doesn't make it good. Just make good products and let them speak for themselves. I'm BEGGING you.