Waves Announces First Softsynth

Israeli developers Waves are one of the longest-running developers of plug-ins in the business, but until now, their focus was purely on the effects end of the spectrum.  That's all changed with the announcement of Element, their new synth.  Based on what they call their "Virtual Voltage" technology, Element is based on an analog type architecture with two oscillators, a multimode VCF, a mod matrix, an arp/sequencer, and on-board effects.  Element will normally retail for $200, but for a limited time, it will be available at the introductory price of just $99.  Oh, and it's been endorsed by Jordan Rudess, like every other plug-in in the universe.  (Seriously, is there an endorsement that has become LESS meaningful over the years?  The guy endorses everything that makes a sound...)