Monday, May 11, 2009
Apparently the wonderful Synthtopia blog got an e-mail from Propellerheads to ask them to stop calling the company's new Record software a 'DAW'. You can read all the face-palmingly dumb details here. (Have a look at the comments section to and see if you can pick out the comment that was almost certainly written by a Propellerheads marketing person...)
Make no mistake, this is solely about marketing. Propellerheads know they can't compete with the likes of Ableton Live, Steinberg Cubase, Apple Logic, etc., so they want to pretend that this is somehow something different than just a DAW with a feature set that doesn't measure up to the competition.
Let me be clear that I have nothing against Propellerheads. I have fond memories of playing with Rebirth back in the day, I still use Recycle a lot, and although I didn't find Reason to be to my liking, I can understand why others do like it. I'd love to see Record develop into something exciting if for no other reason than that it will push the other DAW makers to innovate further, and that benefits us all. But I think they've got a long way to go before they achieve that and most of the chatter I've seen around the net today suggest a lot of other people do as well. I would hope the company would have a bit more respect for the intelligence of their potential customers and realize that if it walks like a DAW, and quacks like DAW, people are going to call it a DAW.