here, if you're unfamiliar), Trent Reznor has elected to make the digital release of his new album available in two different versions.
The first, which will be the version available via iTunes, Amazon, and the other big digital music retailers, is the standard "loud" master that tends to be the standard for mainstream music these days - loud at the expense of dynamics. The second version, which will be available via NIN.com, will be an "audiophile" master which, while not as loud, preserves the dynamics and represents the music more faithfully.
I applaud Mr. Reznor for this decision and hope other artists will follow. The only way we're going to dial back from the "turn everything into a brick" mentality, is if larger artists reject it, or at least offer their fans the option to buy a copy with preserved dynamics.